Marketing (MKT)

College of Business and Public Management

How to Read Course Descriptions

MKT 200. Survey of Marketing. 3 Credits.

Examines the impact of marketing systems in producing a standard of living in local and global economies. Topics include the structure and functions of marketing within an organization, the role of customers, and the competitive, political/legal/regulatory, economic, social-cultural, and technological environments in which these systems operate. May not be taken for credit after completion of any other marketing course. Open to nonbusiness majors.

MKT 250. Principles of Marketing. 3 Credits.

MKT250 Principles of Marketing (3) Course facilitates an understanding of key marketing strategy concepts and frameworks in order to engage effectively cross-functionally, globally, and in diverse environments, to keep markets and their unique needs top-of-mind in decision-making processes, and to drive successful business performance. You will learn to evaluate, develop, implement, and upgrade marketing plans, and to understand marketing¿s connection to the other functions. Assorted career opportunities in industry are also discussed.
Pre / Co requisites: MKT 250 requires prerequisites of C or higher in ECO 111 or ECO 112, and sophomore standing.
Distance education offering may be available.
Typically offered in Fall, Spring & Summer.

MKT 330. Consumer Behavior. 3 Credits.

Foundations of consumer behavior. Market structure and consumer behavior, purchase strategy and tactics, determinants and patterns of consumer behavior. An integrated theory of consumer behavior is sought.
Pre / Co requisites: MKT 330 requires prerequisites of MKT 250 or MKT 200 with a minimum grade of C and minimum 2.50 CUM GPA.
Typically offered in Fall & Spring.

MKT 340. Personal Selling. 3 Credits.

Analysis of the selling process applied to sales calls and sales strategies, communication, persuasion, motivation, ethics, interpersonal relationships, negotiations, and professionalism. Emphasis on case studies.
Pre / Co requisites: MKT 340 requires prerequisite of MKT 250 or MKT 200 with a grade of C. Minimum 2.50 CUM GPA. Majors only.
Typically offered in Fall & Spring.

MKT 350. Advertising & Buyer Behavior. 3 Credits.

A study of advertising and sales promotion management with a major focus on organization, media, strategy, campaigns, legal control, consumer behavior, budgeting, and the coordination of these activities with overall marketing programs.
Pre / Co requisites: MKT 350 requires prerequisite of MKT 250 or MKT 200 with a grade of C. Minimum 2.50 CUM GPA Majors only.
Typically offered in Fall & Spring.

MKT 360. Marketing Research. 3 Credits.

Systematic definition of marketing problems, strategies for data collection, model building, and interpretation of results to improve marketing decision making and control.
Pre / Co requisites: MKT 360 requires prerequisites of MKT 250 and minimum 2.50 CUM GPA.
Typically offered in Fall & Spring.

MKT 399. Transfer Elective Upper Level. 1-10 Credits.

Transfer Elective Upper Level.
Repeatable for Credit.

MKT 404. International Marketing. 3 Credits.

Historical and theoretical background of foreign trade, world marketing environment and world market patterns, marketing organization in its international setting, and international marketing management.
Pre / Co requisites: MKT 404 requires prerequisite of MKT 250 and minimum 2.50 CUM GPA.
Typically offered in Fall & Spring.

MKT 406. Managing Sales. 3 Credits.

Source, technique, and theories applied to problems encountered in managing a sales force in the areas of administration, policy, organizational structure, personnel selection and evaluation, sales training, compensation, forecasting, establishing territories and quotas, and sales analysis. Emphasis on case studies.
Pre / Co requisites: MKT 406 requires prerequisite of MKT 340 and minimum 2.50 CUM GPA.

MKT 410. Independent Studies in Marketing. 1-3 Credits.

Special research projects, reports, and readings in marketing. Open to seniors only.
Pre / Co requisites: Minimum 2.50 CUM GPA.
Consent: Permission of the Department required to add.
Repeatable for Credit.

MKT 425. Marketing Strategy and Planning. 3 Credits.

Application of the skills required for effective managerial decision making and communication using a team approach. Emphasis on case studies, computer simulations, and the development of a marketing plan; oral and written presentation of results.
Pre / Co requisites: MKT 425 requires prerequisites of MKT 250 and MKT 360 and minimum 2.50 CUM GPA, and is open to seniors only.
Typically offered in Fall & Spring.

MKT 440. Senior Seminar in Marketing. 3 Credits.

Team research projects that require an in-depth investigation of a current topic in marketing, and the preparation and presentation of an oral and written professional report.
Pre / Co requisites: MKT 440 requires prerequisites of MKT 250 and MKT 360 and minimum 2.50 CUM GPA, and open to seniors only.
Typically offered in Fall & Spring.

MKT 460. Marketing Internship. 3 Credits.

The marketing internship is designed to enhance the student's educational experience by providing a substantive work experience in the business world. Students taking this course in the fall or spring semester are limited to a total of 15 semester hours.
Pre / Co requisites: Minimum 2.50 CUM GPA.
Consent: Permission of the Department required to add.
Typically offered in Fall, Spring & Summer.
Repeatable for Credit.

MKT 461. Marketing Internship. 6 Credits.

The marketing internship is designed to enhance the student's educational experience by providing a substantive work experience in the business world. A minimum of 360 hours of work in the internship is required. Students scheduling this course in the fall or spring semester are limited to a total of 12 semester hours.
Pre / Co requisites: Minimum 2.50 CUM GPA.
Consent: Permission of the Department required to add.
Typically offered in Fall, Spring & Summer.
Repeatable for Credit.

MKT 490. Special Topics in Marketing. 3 Credits.

Special topics in marketing not covered under existing, regularly offered courses.
Pre / Co requisites: MKT 490 requires prerequisite of MKT 250 and minimum 2.50 CUM GPA.
Repeatable for Credit.