B.S. in Marketing

College of Business and Public Management
General Education Requirements
English Composition requirements6
Mathematics requirement3
Select one of the following:
Algebra, Functions, and Trigonometry 1
Algebra and Functions 1,2
Brief Calculus 1,3
Precalculus 1
Calculus I 1
Public Speaking requirement3
Public Speaking 1
Business and Professional Speech Communication
Science requirements6
Behavioral & Social Science requirements6
Principles of Economics (Macro) 1
Humanities requirements6
Select one of the following:
Introduction to Philosophy
Critical Thinking and Problem Solving
Introduction to Ethics (Also satisfies Diverse Communities general education requirement.)
Arts requirement3
Diverse Communities requirement3
Interdisciplinary requirement3
Student Electives9
Writing Emphasis requirements9
Major Requirements
ACC 201Financial Accounting 13
ACC 202Managerial Accounting 13
BLA 201Legal Environment of Business3
ECO 112Principles of Economics (Micro) 13
ECO 251Quantitative Business Analysis I 13
ECO 252Quantitative Business Analysis II 13
FIN 325Corporate Finance 13
MGT 200Principles of Management 13
MGT 313Business and Society 13
MGT 341Production and Operations Management 13
MGT 499Business Policy and Strategy 13
MKT 250Principles of Marketing 13
Related/Cognate Requirements
MAT 143Brief Calculus3
or MAT 161 Calculus I
If either of these MAT courses is completed with a grade of C or better to fulfill general requirements, then a free elective may be substituted.
Major Concentation Courses
MKT 330Consumer Behavior 13
MKT 360Marketing Research 13
MKT 425Marketing Strategy and Planning 13
five (5) additional 300-level or 400-level MKT courses, of which only one course can be MKT 460 115
Free Electives 9
Total Minimum Credits Required 4120
1

A minimum grade of C must be attained in each of these and all MKT courses.

2

Course substitutions for MAT 113 are MAT 115 or MAT 131.

3

Course substitutions for MAT 143 are MAT 161 or MAT 162

4

A minimum of 15 credits in 300-400 level MKT courses and a minimum of 30 credits in business courses must be completed at West Chester University.

To track their individual degree progress, students are advised to access their Degree Progress Report (DPR) via myWCU regularly. For more information, visit wcupa.edu/DegreeProgressReport.

The following is a suggested course sequence for this program; course offerings and availability are not guaranteed. Students should consult their academic advisor with any questions.

Plan of Study Grid
Year One
Semester OneCredits
ECO 111 Principles of Economics (Macro) 1 3
WRT 120 Effective Writing I 3
SCI Gen Ed Course 3
Select one of the following: 1 3
Algebra and Functions  
Algebra, Functions, and Trigonometry  
Precalculus  
Select one of the following: 3
Introduction to Philosophy  
Critical Thinking and Problem Solving  
Introduction to Ethics  
 Credits15
Semester Two
ECO 112 Principles of Economics (Micro) 1 3
HUM Gen Ed Course: HIS OR LIT 3
WRT 200 Level 3
MAT 143
Brief Calculus 1
or Calculus I
3
SOC SCI Gen Ed Course 3
 Credits15
Year Two
Semester Three
ACC 201 Financial Accounting 1 3
SPK 208
Public Speaking
or Business and Professional Speech Communication
3
MKT 250 Principles of Marketing 1 3
ECO 251 Quantitative Business Analysis I 1 3
MGT 200 Principles of Management 1 3
 Credits15
Semester Four
ACC 202 Managerial Accounting 3
BLA 201 Legal Environment of Business 3
ECO 252 Quantitative Business Analysis II 3
SCI Gen Ed Course 3
Free Elective 3
 Credits15
Year Three
Semester Five
FIN 325 Corporate Finance 3
MGT 313 Business and Society (WE) 3
MKT 360 Marketing Research 3
MKT 340 Personal Selling 3
Diverse (J) Gen Ed Course 3
 Credits15
Semester Six
Free Elective 3
Interdisciplinary (I) Gen Ed Course 3
ART Gen Ed Course 3
MKT 350 Advertising & Buyer Behavior 3
MGT 341 Production and Operations Management 3
 Credits15
Year Four
Semester Seven
300-400 MKT Elective 3
MKT Business Elective 3
300-400 MKT Elective 3
MGT 499 Business Policy and Strategy (WE) 3
Free Elective 3
 Credits15
Semester Eight
MKT 425 Marketing Strategy and Planning 3
MKT 440 Senior Seminar in Marketing 3
Free Elective 3
Free Elective 3
Free Elective 3
 Credits15
 Total Credits120
1

Prereqs to apply for the major.