B.S. in Marketing

College of Business and Public Management
General Education Requirements
English Composition requirements6
Mathematics requirement3
Select one of the following:
Algebra, Functions, and Trigonometry 1
Algebra and Functions 1,2
Brief Calculus 1,3
Precalculus 1
Calculus I 1
Public Speaking requirement3
Public Speaking 1
Business and Professional Speech Communication
Science requirements6
Behavioral & Social Science requirements6
Principles of Economics (Macro) 1
Humanities requirements6
Select one of the following:
Introduction to Philosophy
Critical Thinking and Problem Solving
Introduction to Ethics (Also satisfies Diverse Communities general education requirement.)
Arts requirement3
Diverse Communities requirement3
Interdisciplinary requirement3
Student Electives9
Writing Emphasis requirements9
Major Requirements
ACC 201Financial Accounting 13
ACC 202Managerial Accounting 13
BLA 201Legal Environment of Business3
ECO 112Principles of Economics (Micro) 13
ECO 251Quantitative Business Analysis I 13
ECO 252Quantitative Business Analysis II 13
FIN 325Corporate Finance 13
MGT 200Principles of Management 13
MGT 313Business and Society 13
MGT 341Production and Operations Management 13
MGT 499Business Policy and Strategy 13
MKT 250Principles of Marketing 13
Related/Cognate Requirements
MAT 143Brief Calculus3
or MAT 161 Calculus I
If either of these MAT courses is completed with a grade of C or better to fulfill general requirements, then a free elective may be substituted.
Major Concentation Courses
MKT 330Consumer Behavior 13
MKT 360Marketing Research 13
MKT 425Marketing Strategy and Planning 13
five (5) additional 300-level or 400-level MKT courses, of which only one course can be MKT 460 115
Free Electives 9
Total Minimum Credits Required 4120
1

A minimum grade of C must be attained in each of these and all MKT courses.

2

Course substitutions for MAT 113 are MAT 115 or MAT 131.

3

Course substitutions for MAT 143 are MAT 161 or MAT 162

4

A minimum of 15 credits in 300-400 level MKT courses and a minimum of 30 credits in business courses must be completed at West Chester University.

To track their individual degree progress, students are advised to access their Degree Progress Report (DPR) via myWCU regularly. For more information, visit wcupa.edu/DegreeProgressReport.

The following is a suggested course sequence for this program; course offerings and availability are not guaranteed. Students should consult their academic adviser with any questions.

Year One
Semester OneCredits
ECO 1111Principles of Economics (Macro)3
WRT 120Effective Writing I3
SCI Gen Ed Course3
Select one of the following:13
Algebra and Functions 
Algebra, Functions, and Trigonometry 
Precalculus 
Select one of the following:3
Introduction to Philosophy 
Critical Thinking and Problem Solving 
Introduction to Ethics 
 Credits15
Semester Two
ECO 1121Principles of Economics (Micro)3
HUM Gen Ed Course: HIS OR LIT 3
WRT 200 Level3
MAT 143 or 1611Brief Calculus3
SOC SCI Gen Ed Course3
 Credits15
Year Two
Semester Three
ACC 2011Financial Accounting3
SPK 208 or 230Public Speaking3
MKT 2501Principles of Marketing3
ECO 2511Quantitative Business Analysis I3
MGT 2001Principles of Management3
 Credits15
Semester Four
ACC 202Managerial Accounting3
BLA 201Legal Environment of Business3
ECO 252Quantitative Business Analysis II3
SCI Gen Ed Course3
Free Elective3
 Credits15
Year Three
Semester Five
FIN 325Corporate Finance3
MGT 313 (WE)Business and Society3
MKT 360Marketing Research3
MKT 340Personal Selling3
Diverse (J) Gen Ed Course3
 Credits15
Semester Six
Free Elective3
Interdisciplinary (I) Gen Ed Course3
ART Gen Ed Course3
MKT 350Advertising Buyer Behavior3
MGT 341Production and Operations Management3
 Credits15
Year Four
Semester Seven
300-400 MKT Elective3
MKT Business Elective 3
300-400 MKT Elective3
MGT 499 (WE)Business Policy and Strategy3
Free Elective3
 Credits15
Semester Eight
MKT 425Marketing Strategy and Planning3
MKT 440Senior Seminar in Marketing3
Free Elective3
Free Elective3
Free Elective3
 Credits15
1

Prereqs to apply for the major.

To apply for the major, students must complete prereqs including:

  • Majors must maintain a minimum GPA of 2.5  - a minimum grade of “C” is required for all major and core courses except for the MKT Business elective.
  • Writing Emphasis (WE) Requirement:
    • >70 total credits; one 300-400 level
    • 40-70 total credits; 2 WE, including one 300-400 level
    • <40 total credits; 3 WE, including one 300-400 level
  • List WEs: MGT 499 , MGT 313,  _____
  • Internship (MKT 460) is not required but can be used to fill a MKT Elective
  • Students must have a minimum of 120 credit hours to graduate; after completion of 90 credit hours, apply for graduation review.