B.S. in Marketing
| Code | Title | Credits |
|---|---|---|
| GENERAL EDUCATION REQUIREMENTS | ||
| Academic Foundations | ||
| First Year Experience requirement | 4 | |
| English Composition requirement | 6-7 | |
| Mathematics requirement | 3-4 | |
| Select one of the following: 1 | ||
| Algebra and Functions | ||
| Algebra, Functions, and Trigonometry | ||
| Precalculus | ||
| Brief Calculus 2 | ||
| Calculus I 2 | ||
| Interdisciplinary requirement | 3 | |
| Diverse Communities requirement | 3 | |
| Ethics requirement | ||
| Business and Society | ||
| Distributed Disciplinary Foundations | ||
| Science requirement | 6-8 | |
Select one of the following: 3 | ||
| Introduction to Geospatial Technology and Analytics | ||
or CSC 112 | Programming & Data Science | |
| Behavioral & Social Science requirement | 6 | |
| Principles of Economics (Macro) 1 | ||
| Humanities requirement | 6 | |
Select one of the following: | ||
| Introduction to Philosophy | ||
| Critical Thinking and Problem Solving | ||
| Introduction to Ethics (Also satisfies Diverse Communities general education requirement.) | ||
| Arts requirement | 3 | |
| ADDITIONAL BACCALAUREATE REQUIREMENTS | ||
| University Requirements | ||
| Writing Emphasis requirement | 9 | |
| Speaking Emphasis requirement | 9 | |
| Public Speaking | ||
or SPK 230 | Business and Professional Speech Communication | |
| Degree Requirements | ||
| Capstone requirement | 1-15 | |
| MAJOR REQUIREMENTS | ||
| Pre-Business Requirements 1,4 | ||
| ECO 111 | Principles of Economics (Macro) | 3 |
| ECO 112 | Principles of Economics (Micro) | 3 |
| ACC 201 | Financial Accounting | 3 |
| ECO 251 | Business Analytics I | 3 |
| MAT 143 | Brief Calculus | 3 |
| or MAT 161 | Calculus I | |
| MGT 200 | Principles of Management | 3 |
| MKT 250 | Principles of Marketing | 3 |
| Business Core 1,5 | ||
| ACC 202 | Managerial Accounting | 3 |
| BLA 201 | Legal Environment of Business | 3 |
| ECO 351 | Business Analytics II | 3 |
| FIN 325 | Corporate Finance | 3 |
| MGT 313 | Business and Society | 3 |
| MGT 341 | Production and Operations Management | 3 |
| MGT 499 | Business Policy and Strategy | 3 |
| Major Courses 1,5 | ||
| MKT 330 | Consumer Behavior | 3 |
| MKT 360 | Marketing Research | 3 |
| Five (5) additional 300-level or 400-level MKT courses, of which only one course can be MKT 460. 1 | 15 | |
| Student Electives | ||
| Complete 15 credits 6 | 15 | |
| Capstone Requirement | ||
| MKT 425 | Marketing Strategy and Planning 1,7 | 3 |
| Total Minimum Credits Required | 120 | |
- 1
A minimum grade of C must be attained in each of these courses. If not, the course must be repeated until a C minimum is earned. Students are limited to six course repeats; a single course may not be repeated more than twice.
- 2
Students that place directly into calculus (MAT 143/161) and complete the course with a C or better will have satisfied their General Education Mathematics requirement. In lieu of taking a prerequisite for calculus (i.e., MAT 113/115/131), students will have a free elective.
- 3
Internal/external transfer students who have already taken two approved general education science classes are exempt from CSC 112 or GEO 104.
- 4
Must be completed prior to applying to any business major.
- 5
A minimum GPA of 2.50 is required to register for 300- or 400-level business classes.
- 6
Students in an accelerated program should take 12 graduate credits.
- 7
This course fulfills the Capstone requirement.
Accelerated B.S. in Marketing to M.S. in Geography Program
Students must apply to the Accelerated M.S. in Geography program after successful completion of 60 undergraduate credits with a 3.0 minimum GPA. If accepted, the student will receive conditional acceptance to the M.S. in Geography program contingent on successful completion of their undergraduate degree. Students must complete the Accelerated Program Application prior to enrolling in M.S. in Geography courses during their 3rd year. Students may substitute up to 12 graduate credits for student electives to satisfy the B.S. program requirements.
| Code | Title | Comments | Credits |
|---|---|---|---|
| Free Electives | |||
| GEO 502 | Topical Seminar in Geography | 3 | |
| GEO 506 | Seminar in Physical Geography | 3 | |
| GEO 507 | Internet Applications of Geographic Information Systems | 3 | |
| GEO 521 | Suburbanization and Land Development | 3 | |
| GEO 524 | Population Processes | 3 | |
| GEO 526 | Metropolitan Systems and Problems | 3 | |
| GEO 531 | Transportation Planning | 3 | |
| GEO 538 | Environmental Modeling with Geographic Information Systems | 3 | |
| GEO 554 | Geography and Planning of Housing | 3 | |
| GEO 556 | Introduction to Business GIS | 3 | |
| GEO 572 | Seminar in Resource Management | 3 | |
| GEO 577 | Geodatabases | 3 | |
| PLN 505 | Planning Design (Studio A) | 3 | |
| PLN 525 | Planning History, Theory and Ethics | 3 | |
| PLN 527 | Planning Law and Organization | 3 | |
| PLN 528 | Economic Development Planning | 3 | |
| PLN 536 | Environmental Planning | 3 | |
Accelerated B.S. in Marketing to Master of Public Administration Program
Any Marketing major with a 3.0 cumulative GPA or higher who has completed at least 90 credits may substitute up to 12 credits of graduate coursework in the Master of Public Administration (MPA) program for student electives in the B.S. in Marketing program. Those credits will also apply toward the MPA program. Students must apply to the MPA program after successful completion of 90 undergraduate credits with a 3.0 minimum GPA. If accepted, the student will receive conditional acceptance to the MPA program contingent on successful completion of their undergraduate degree.
| Code | Title | Credits |
|---|---|---|
| Free Electives | ||
| PPA 500 | Foundations of Public Service | 3 |
| PPA 501 | Analysis and Decision Making I | 3 |
| PPA 502 | Analysis and Decision Making II | 3 |
| PPA 504 | Public Human Resource Management | 3 |
To track their individual degree progress, students are advised to access their Degree Progress Report (DPR) via myWCU regularly. For more information, visit wcupa.edu/DegreeProgressReport.
The following is a sample suggested course sequence for this program; course offerings and availability are not guaranteed. Students should consult their academic advisor with any questions.
B.S. in Marketing
| Year One | ||
|---|---|---|
| Fall | Credits | |
| MKT 250 | Principles of Marketing | 3 |
| MAT 113 |
Algebra and Functions or Algebra, Functions, and Trigonometry or Precalculus |
3 |
| WRT 120 | Effective Writing I | 3 |
| FYE 100X | First Year Experience | 4 |
| Behavioral & Social Science Gen Ed | 3 | |
| Credits | 16 | |
| Spring | ||
| ECO 111 | Principles of Economics (Macro) | 3 |
| MAT 143 or MAT 161 |
Brief Calculus or Calculus I |
3 |
| CSC 112 or GEO 104 |
Programming & Data Science or Introduction to Geospatial Technology and Analytics |
3 |
| WRT 2XX | 200-Level WRT Course | 3 |
| Humanities Gen Ed | 3 | |
| Credits | 15 | |
| Year Two | ||
| Fall | ||
| ACC 201 | Financial Accounting | 3 |
| ECO 112 | Principles of Economics (Micro) | 3 |
| MGT 200 | Principles of Management | 3 |
| SPK 208 or SPK 230 |
Public Speaking or Business and Professional Speech Communication |
3 |
| Science Gen Ed | 3 | |
| Credits | 15 | |
| Spring | ||
| ACC 202 | Managerial Accounting | 3 |
| BLA 201 | Legal Environment of Business | 3 |
| ECO 251 | Business Analytics I | 3 |
| PHI 101 |
Introduction to Philosophy or Critical Thinking and Problem Solving or Introduction to Ethics |
3 |
| Interdisciplinary Gen Ed | 3 | |
| Credits | 15 | |
| Year Three | ||
| Fall | ||
| MKT 330 | Consumer Behavior | 3 |
| ECO 351 | Business Analytics II | 3 |
| FIN 325 | Corporate Finance | 3 |
| MKT XXX | Marketing Elective | 3 |
| Arts Gen Ed | 3 | |
| Credits | 15 | |
| Spring | ||
| MKT 360 | Marketing Research | 3 |
| MGT 313 | Business and Society | 3 |
| MKT XXX | Marketing Elective | 3 |
| Diverse Communities Gen Ed | 3 | |
| Free Elective | 3 | |
| Credits | 15 | |
| Year Four | ||
| Fall | ||
| MKT 425 | Marketing Strategy and Planning | 3 |
| MGT 341 | Production and Operations Management | 3 |
| MKT XXX | Marketing Elective | 3 |
| Free Elective | 3 | |
| Free Elective | 3 | |
| Credits | 15 | |
| Spring | ||
| MGT 499 | Business Policy and Strategy | 3 |
| MKT XXX | Marketing Elective | 3 |
| MKT XXX | Marketing Elective | 3 |
| Free Elective | 3 | |
| Free Elective | 3 | |
| Credits | 15 | |
| Total Credits | 121 | |
Accelerated B.S. in Marketing to Master of Public Administration
| Year One | ||
|---|---|---|
| Fall | Credits | |
| MKT 250 | Principles of Marketing | 3 |
| MAT 113 |
Algebra and Functions or Algebra, Functions, and Trigonometry or Precalculus |
3 |
| WRT 120 | Effective Writing I | 3 |
| FYE 100X | First Year Experience | 4 |
| Behavioral & Social Science Gen Ed | 3 | |
| Credits | 16 | |
| Spring | ||
| ECO 111 | Principles of Economics (Macro) | 3 |
| MAT 143 or MAT 161 |
Brief Calculus or Calculus I |
3 |
| CSC 112 or GEO 104 |
Programming & Data Science or Introduction to Geospatial Technology and Analytics |
3 |
| WRT 2XX | 200-Level WRT Course | 3 |
| Humanities Gen Ed | 3 | |
| Credits | 15 | |
| Year Two | ||
| Fall | ||
| ACC 201 | Financial Accounting | 3 |
| ECO 112 | Principles of Economics (Micro) | 3 |
| MGT 200 | Principles of Management | 3 |
| SPK 208 or SPK 230 |
Public Speaking or Business and Professional Speech Communication |
3 |
| Science Gen Ed | 3 | |
| Credits | 15 | |
| Spring | ||
| ACC 202 | Managerial Accounting | 3 |
| BLA 201 | Legal Environment of Business | 3 |
| ECO 251 | Business Analytics I | 3 |
| PHI 101 |
Introduction to Philosophy or Critical Thinking and Problem Solving or Introduction to Ethics |
3 |
| Interdisciplinary Gen Ed | 3 | |
| Credits | 15 | |
| Year Three | ||
| Fall | ||
| MKT 330 | Consumer Behavior | 3 |
| ECO 351 | Business Analytics II | 3 |
| FIN 325 | Corporate Finance | 3 |
| MKT XXX | Marketing Elective | 3 |
| Arts Gen Ed | 3 | |
| Credits | 15 | |
| Spring | ||
| MKT 360 | Marketing Research | 3 |
| MGT 313 | Business and Society | 3 |
| MKT XXX | Marketing Elective | 3 |
| Diverse Communities Gen Ed | 3 | |
| Free Elective | 3 | |
| Credits | 15 | |
| Year Four | ||
| Fall | ||
| MKT 425 | Marketing Strategy and Planning | 3 |
| MGT 341 | Production and Operations Management | 3 |
| MKT XXX | Marketing Elective | 3 |
| PPA 500 | Foundations of Public Service | 3 |
| PPA 501 | Analysis and Decision Making I | 3 |
| Credits | 15 | |
| Spring | ||
| MGT 499 | Business Policy and Strategy | 3 |
| MKT XXX | Marketing Elective | 3 |
| MKT XXX | Marketing Elective | 3 |
| PPA 502 | Analysis and Decision Making II | 3 |
| PPA 504 | Public Human Resource Management | 3 |
| Credits | 15 | |
| Total Credits | 121 | |
Accelerated B.S. in Marketing to M.S. in Geography
| Year One | ||
|---|---|---|
| Fall | Credits | |
| MAT 113 |
Algebra and Functions or Algebra, Functions, and Trigonometry or Precalculus |
3 |
| ECO 111 | Principles of Economics (Macro) | 3 |
| WRT 120 | Effective Writing I | 3 |
| FYE 100X | First Year Experience | 4 |
| Behavioral & Social Science Gen Ed | 3 | |
| Credits | 16 | |
| Spring | ||
| ECO 112 | Principles of Economics (Micro) | 3 |
| MAT 143 or MAT 161 |
Brief Calculus or Calculus I |
3 |
| CSC 112 or GEO 104 |
Programming & Data Science or Introduction to Geospatial Technology and Analytics |
3 |
| WRT 2XX | 200-Level WRT Course | 3 |
| Humanities Gen Ed | 3 | |
| Credits | 15 | |
| Year Two | ||
| Fall | ||
| ACC 201 | Financial Accounting | 3 |
| ECO 112 | Principles of Economics (Micro) | 3 |
| MGT 200 | Principles of Management | 3 |
| SPK 208 or SPK 230 |
Public Speaking or Business and Professional Speech Communication |
3 |
| Science Gen Ed | 3 | |
| Credits | 15 | |
| Spring | ||
| MKT 250 | Principles of Marketing | 3 |
| ACC 202 | Managerial Accounting | 3 |
| BLA 201 | Legal Environment of Business | 3 |
| PHI 101 |
Introduction to Philosophy or Critical Thinking and Problem Solving or Introduction to Ethics |
3 |
| Interdisciplinary Gen Ed | 3 | |
| Credits | 15 | |
| Year Three | ||
| Fall | ||
| MKT 330 | Consumer Behavior | 3 |
| ECO 351 | Business Analytics II | 3 |
| FIN 325 | Corporate Finance | 3 |
| MKT XXX | Marketing Elective | 3 |
| Arts Gen Ed | 3 | |
| Credits | 15 | |
| Spring | ||
| MKT 360 | Marketing Research | 3 |
| MGT 313 | Business and Society | 3 |
| MKT XXX | Marketing Elective | 3 |
| Diverse Communities Gen Ed | 3 | |
| GEO/PLN XXX | Graduate Elective | 3 |
| Credits | 15 | |
| Year Four | ||
| Fall | ||
| MKT 425 | Marketing Strategy and Planning | 3 |
| MGT 341 | Production and Operations Management | 3 |
| MKT XXX | Marketing Elective | 3 |
| GEO/PLN XXX | Graduate Elective | 3 |
| GEO/PLN XXX | Graduate Elective | 3 |
| Credits | 15 | |
| Spring | ||
| MGT 499 | Business Policy and Strategy | 3 |
| MKT XXX | Marketing Elective | 3 |
| MKT XXX | Marketing Elective | 3 |
| GEO/PLN XXX | Graduate Elective | 3 |
| Free Elective | 3 | |
| Credits | 15 | |
| Total Credits | 121 | |
