Minor in Digital Marketing
|Core Requirements 1||9|
|MKT 250||Principles of Marketing||3|
|MKT 355||Social Media Marketing||3|
|MKT 420||Digital Marketing Strategy||3|
|Electives 1, 2||9|
|Select three elective courses from the list:|
|Introduction to Management Information Systems|
|Search Engine Marketing|
|Customer Database Management|
|Digital Marketing Research and Consulting|
|Total Minimum Credits Required||18|
Minimum grade of C must be earned in all courses.
Elective course credits taken to satisfy the Digital Marketing Minor requirements cannot be used to satisfy the Marketing major requirements.