Minor in Digital Marketing
College of Business and Public Management
| Code | Title | Credits |
|---|---|---|
| Core Requirements 1 | 9 | |
| MKT 250 | Principles of Marketing | 3 |
| MKT 355 | Social Media Marketing | 3 |
| MKT 420 | Digital Marketing Strategy | 3 |
| Electives 1, 2 | 9 | |
| Select three elective courses from the list: | ||
| Introduction to Management Information Systems | ||
| Advertising | ||
| Search Engine Marketing | ||
| Marketing Analytics | ||
| Customer Database Management | ||
| Marketing Technology | ||
| Digital Marketing Research and Consulting | ||
| Total Minimum Credits Required | 18 | |
| 1 | Minimum grade of C must be earned in all courses. |
| 2 | Elective course credits taken to satisfy the Digital Marketing Minor requirements cannot be used to satisfy the Marketing major requirements. |
