Minor in Digital Marketing
Code | Title | Credits |
---|---|---|
Core Requirements 1 | 9 | |
MKT 250 | Principles of Marketing | 3 |
MKT 355 | Social Media Marketing | 3 |
MKT 420 | Digital Marketing Strategy | 3 |
Electives 1, 2 | 9 | |
Select three elective courses from the list: | ||
Introduction to Management Information Systems | ||
Advertising | ||
Search Engine Marketing | ||
Marketing Analytics | ||
Customer Database Management | ||
Marketing Technology | ||
Digital Marketing Research and Consulting | ||
Total Minimum Credits Required | 18 |
1 | Minimum grade of C must be earned in all courses. |
2 | Elective course credits taken to satisfy the Digital Marketing Minor requirements cannot be used to satisfy the Marketing major requirements. |