Minor in Digital Marketing
Students must complete a minimum of six credits of advanced standing coursework in their minor.*
| Code | Title | Credits |
|---|---|---|
| Core Requirements 1 | ||
| MKT 250 | Principles of Marketing | 3 |
| MKT 355 | Social Media Marketing | 3 |
| MKT 420 | Digital Marketing Strategy | 3 |
| Electives 1, 2 | ||
| Select three elective courses from the list: | 9 | |
| Introduction to Management Information Systems | ||
| Multimedia Presentation and Sales Showcasing | ||
| Advertising | ||
| Campaign and Promotions Management | ||
| Search Engine Marketing | ||
| Branding | ||
| Influencer Marketing | ||
| Event Management and Sales | ||
| Podcast Marketing | ||
| Marketing Analytics | ||
| Customer Database Management | ||
| Artificial Intelligence for Business | ||
| Marketing Technology | ||
| E-Commerce and Platforms | ||
| Digital Marketing Research and Consulting | ||
| Marketing Internship | ||
| Total Minimum Credits Required | 18 | |
- 1
Minimum grade of C- must be earned in all courses.
- 2
Elective course credits taken to satisfy the Digital Marketing Minor requirements cannot be used to satisfy the Marketing major requirements.
*Advanced standing coursework is defined as any 300-level course or above and specific 200-level courses identified by the department.
