Minor in Digital Marketing

College of Business and Public Management

Students must complete a minimum of six credits of advanced standing coursework in their minor.*

Core Requirements 19
MKT 250Principles of Marketing3
MKT 355Social Media Marketing3
MKT 420Digital Marketing Strategy3
Electives 1, 29
Select three elective courses from the list:
MIS 300Introduction to Management Information Systems3
MKT 348Multimedia Presentation and Showcasing3
MKT 350Advertising3
MKT 351Campaign and Event Marketing3
MKT 352Search Engine Marketing3
MKT 353Branding3
MKT 356Influencer Marketing3
MKT 365Marketing Analytics3
MKT 368Customer Database Management3
MKT 369Artificial Intelligence for Business3
MKT 370Marketing Technology3
MKT 371E-Commerce and Platforms3
MKT 443Digital Marketing Research and Consulting3
Total Minimum Credits Required18
1

Minimum grade of C must be earned in all courses.

2

Elective course credits taken to satisfy the Digital Marketing Minor requirements cannot be used to satisfy the Marketing major requirements.

*Advanced standing coursework is defined as any 300-level course or above and specific 200-level courses identified by the department.