Department of Marketing
There are no programs leading to a graduate degree in marketing. The department offers, on a limited basis, graduate courses in this area.
All applicants to one of West Chester University’s graduate programs will be held to the graduate admissions requirements. When applicable, additional requirements for admission into specific department program(s) may be listed below.
All graduate students are held to the academic policies and procedures outlined in the graduate catalog. Students are encouraged to review departmental handbooks for program tips, suggested course sequences, and explanations of procedures. When applicable, additional policies for specific department programs may be listed below.
John Gault (1991)
B.S., U.S. Naval Academy; M.B.A., University of Pennsylvania; Ph.D., Drexel University
Jason Phillips (1999)
B.S., Pennsylvania State University; M.B.A., Texas A&M University; Ph.D., Pennsylvania State University
Chun-Chen Wang (2011)
B.A., Fu Jen Catholic University (Taiwan); M.B.A., Baruch College; Ph.D., University of Texas at Arlington
Yong J. Wang (2017)
LL.B/ B.A., Qingdao University; LL.M., University of Amsterdam; Ph.D., University of Texas
Michael Guiry (2016)
B.S., Cornell University; M.B.A., Duke University; Ph.D., University of Florida
Alex Cohen (2017)
University of Nevada, B.S.; Drexel University, M.S.; Drexel University, Ph.D.
Valerie Wang (2017)
University of Texas- Pan American, B.A.; Ohio University, M.E.; Ohio University, Ph.D.
MKT 561. Integrated Media Marketing. 3 Credits.
This course provides an understanding of the key concepts and methods in marketing communications in both traditional and digital media. The course provides students with a foundation in the development and execution of communications strategies for any organization. Primary emphasis is placed on consumer insight, branding, market segmentation and positioning, message strategy, promotion, and the execution of marketing communications through appropriate media technologies. Students will develop an understanding of marketing communications practice through readings, lectures, case analysis, and discussions and will demonstrate effective decision-making in ambiguous marketing environments, using financial and market analysis, and considering legal and ethical concerns. The course develops students' ability to think analytically and strategically by assessing examples and case studies of marketing communications problems and opportunities.
Distance education offering may be available.
Typically offered in Summer.