B.S. in Marketing

College of Business and Public Management
GENERAL EDUCATION REQUIREMENTS
Academic Foundations
First Year Experience requirement4
English Composition requirement6-7
Mathematics requirement3-4
Select one of the following: 1
Algebra and Functions
Algebra, Functions, and Trigonometry
Precalculus
Brief Calculus 2
Calculus I 2
Interdisciplinary requirement3
Diverse Communities requirement3
Ethics requirement
Business and Society
Distributed Disciplinary Foundations
Science requirement6-8
Select one of the following: 3
Introduction to Geospatial Technology and Analytics
Programming & Data Science
Behavioral & Social Science requirement6
Principles of Economics (Macro) 1
Humanities requirement6
Select one of the following:
Introduction to Philosophy
Critical Thinking and Problem Solving
Introduction to Ethics (Also satisfies Diverse Communities general education requirement.)
Arts requirement3
ADDITIONAL BACCALAUREATE REQUIREMENTS
University Requirements
Writing Emphasis requirement9
Speaking Emphasis requirement9
Public Speaking
Business and Professional Speech Communication
Degree Requirements
Capstone requirement1-15
MAJOR REQUIREMENTS
Pre-Business Requirements 1,4
ECO 111Principles of Economics (Macro)3
ECO 112Principles of Economics (Micro)3
ACC 201Financial Accounting3
ECO 251Business Analytics I3
MAT 143Brief Calculus3
or MAT 161 Calculus I
MGT 200Principles of Management3
MKT 250Principles of Marketing3
Business Core 1,5
ACC 202Managerial Accounting3
BLA 201Legal Environment of Business3
ECO 351Business Analytics II3
FIN 325Corporate Finance3
MGT 313Business and Society3
MGT 341Production and Operations Management3
MGT 499Business Policy and Strategy3
Major Courses 1,5
MKT 330Consumer Behavior3
MKT 360Marketing Research3
Five (5) additional 300-level or 400-level MKT courses, of which only one course can be MKT 460. 115
Student Electives
Complete 15 credits 615
Capstone Requirement
MKT 425Marketing Strategy and Planning 1,73
Total Minimum Credits Required120
1

A minimum grade of C must be attained in each of these courses. If not, the course must be repeated until a C minimum is earned. Students are limited to six course repeats; a single course may not be repeated more than twice.

2

Students that place directly into calculus (MAT 143/161) and complete the course with a C or better will have satisfied their General Education Mathematics requirement. In lieu of taking a prerequisite for calculus (i.e., MAT 113/115/131), students will have a free elective.

3

Internal/external transfer students who have already taken two approved general education science classes are exempt from CSC 112 or GEO 104.

4

Must be completed prior to applying to any business major.

5

A minimum GPA of 2.50 is required to register for 300- or 400-level business classes.

6

Students in an accelerated program should take 12 graduate credits.

7

This course fulfills the Capstone requirement.

Accelerated B.S. in Marketing to M.S. in Geography Program

Students must apply to the Accelerated M.S. in Geography program after successful completion of 60 undergraduate credits with a 3.0 minimum GPA. If accepted, the student will receive conditional acceptance to the M.S. in Geography program contingent on successful completion of their undergraduate degree.  Students must complete the Accelerated Program Application prior to enrolling in M.S. in Geography courses during their 3rd year. Students may substitute up to 12 graduate credits for student electives to satisfy the B.S. program requirements.

Free Electives
GEO 502Topical Seminar in Geography3
GEO 506Seminar in Physical Geography3
GEO 507Internet Applications of Geographic Information Systems3
GEO 521Suburbanization and Land Development3
GEO 524Population Processes3
GEO 526Metropolitan Systems and Problems3
GEO 531Transportation Planning3
GEO 538Environmental Modeling with Geographic Information Systems3
GEO 554Geography and Planning of Housing3
GEO 556Introduction to Business GIS3
GEO 572Seminar in Resource Management3
GEO 577Geodatabases3
PLN 505Planning Design (Studio A)3
PLN 525Planning History, Theory and Ethics3
PLN 527Planning Law and Organization3
PLN 528Economic Development Planning3
PLN 536Environmental Planning3

Accelerated B.S. in Marketing to Master of Public Administration Program

Any Marketing major with a 3.0 cumulative GPA or higher who has completed at least 90 credits may substitute up to 12 credits of graduate coursework in the Master of Public Administration (MPA) program for student electives in the B.S. in Marketing program. Those credits will also apply toward the MPA program. Students must apply to the MPA program after successful completion of 90 undergraduate credits with a 3.0 minimum GPA. If accepted, the student will receive conditional acceptance to the MPA program contingent on successful completion of their undergraduate degree. 

Free Electives
PPA 500Foundations of Public Service3
PPA 501Analysis and Decision Making I3
PPA 502Analysis and Decision Making II3
PPA 504Public Human Resource Management3

To track their individual degree progress, students are advised to access their Degree Progress Report (DPR) via myWCU regularly. For more information, visit wcupa.edu/DegreeProgressReport.

The following is a sample suggested course sequence for this program; course offerings and availability are not guaranteed. Students should consult their academic advisor with any questions.

B.S. in Marketing

Plan of Study Grid
Year One
FallCredits
MKT 250 Principles of Marketing 3
MAT 113
Algebra and Functions
or Algebra, Functions, and Trigonometry
or Precalculus
3
WRT 120 Effective Writing I 3
FYE 100XFirst Year Experience 4
Behavioral & Social Science Gen Ed 3
 Credits16
Spring
ECO 111 Principles of Economics (Macro) 3
MAT 143
Brief Calculus
or Calculus I
3
CSC 112
Programming & Data Science
or Introduction to Geospatial Technology and Analytics
3
WRT 2XX200-Level WRT Course 3
Humanities Gen Ed 3
 Credits15
Year Two
Fall
ACC 201 Financial Accounting 3
ECO 112 Principles of Economics (Micro) 3
MGT 200 Principles of Management 3
SPK 208
Public Speaking
or Business and Professional Speech Communication
3
Science Gen Ed 3
 Credits15
Spring
ACC 202 Managerial Accounting 3
BLA 201 Legal Environment of Business 3
ECO 251 Business Analytics I 3
PHI 101
Introduction to Philosophy
or Critical Thinking and Problem Solving
or Introduction to Ethics
3
Interdisciplinary Gen Ed 3
 Credits15
Year Three
Fall
MKT 330 Consumer Behavior 3
ECO 351 Business Analytics II 3
FIN 325 Corporate Finance 3
MKT XXXMarketing Elective 3
Arts Gen Ed 3
 Credits15
Spring
MKT 360 Marketing Research 3
MGT 313 Business and Society 3
MKT XXXMarketing Elective 3
Diverse Communities Gen Ed 3
Free Elective 3
 Credits15
Year Four
Fall
MKT 425 Marketing Strategy and Planning 3
MGT 341 Production and Operations Management 3
MKT XXXMarketing Elective 3
Free Elective 3
Free Elective 3
 Credits15
Spring
MGT 499 Business Policy and Strategy 3
MKT XXXMarketing Elective 3
MKT XXXMarketing Elective 3
Free Elective 3
Free Elective 3
 Credits15
 Total Credits121

Accelerated B.S. in Marketing to Master of Public Administration

Plan of Study Grid
Year One
FallCredits
MKT 250 Principles of Marketing 3
MAT 113
Algebra and Functions
or Algebra, Functions, and Trigonometry
or Precalculus
3
WRT 120 Effective Writing I 3
FYE 100XFirst Year Experience 4
Behavioral & Social Science Gen Ed 3
 Credits16
Spring
ECO 111 Principles of Economics (Macro) 3
MAT 143
Brief Calculus
or Calculus I
3
CSC 112
Programming & Data Science
or Introduction to Geospatial Technology and Analytics
3
WRT 2XX200-Level WRT Course 3
Humanities Gen Ed 3
 Credits15
Year Two
Fall
ACC 201 Financial Accounting 3
ECO 112 Principles of Economics (Micro) 3
MGT 200 Principles of Management 3
SPK 208
Public Speaking
or Business and Professional Speech Communication
3
Science Gen Ed 3
 Credits15
Spring
ACC 202 Managerial Accounting 3
BLA 201 Legal Environment of Business 3
ECO 251 Business Analytics I 3
PHI 101
Introduction to Philosophy
or Critical Thinking and Problem Solving
or Introduction to Ethics
3
Interdisciplinary Gen Ed 3
 Credits15
Year Three
Fall
MKT 330 Consumer Behavior 3
ECO 351 Business Analytics II 3
FIN 325 Corporate Finance 3
MKT XXXMarketing Elective 3
Arts Gen Ed 3
 Credits15
Spring
MKT 360 Marketing Research 3
MGT 313 Business and Society 3
MKT XXXMarketing Elective 3
Diverse Communities Gen Ed 3
Free Elective 3
 Credits15
Year Four
Fall
MKT 425 Marketing Strategy and Planning 3
MGT 341 Production and Operations Management 3
MKT XXXMarketing Elective 3
PPA 500 Foundations of Public Service 3
PPA 501 Analysis and Decision Making I 3
 Credits15
Spring
MGT 499 Business Policy and Strategy 3
MKT XXXMarketing Elective 3
MKT XXXMarketing Elective 3
PPA 502 Analysis and Decision Making II 3
PPA 504 Public Human Resource Management 3
 Credits15
 Total Credits121

Accelerated B.S. in Marketing to M.S. in Geography

Plan of Study Grid
Year One
FallCredits
MAT 113
Algebra and Functions
or Algebra, Functions, and Trigonometry
or Precalculus
3
ECO 111 Principles of Economics (Macro) 3
WRT 120 Effective Writing I 3
FYE 100XFirst Year Experience 4
Behavioral & Social Science Gen Ed 3
 Credits16
Spring
ECO 112 Principles of Economics (Micro) 3
MAT 143
Brief Calculus
or Calculus I
3
CSC 112
Programming & Data Science
or Introduction to Geospatial Technology and Analytics
3
WRT 2XX200-Level WRT Course 3
Humanities Gen Ed 3
 Credits15
Year Two
Fall
ACC 201 Financial Accounting 3
ECO 112 Principles of Economics (Micro) 3
MGT 200 Principles of Management 3
SPK 208
Public Speaking
or Business and Professional Speech Communication
3
Science Gen Ed 3
 Credits15
Spring
MKT 250 Principles of Marketing 3
ACC 202 Managerial Accounting 3
BLA 201 Legal Environment of Business 3
PHI 101
Introduction to Philosophy
or Critical Thinking and Problem Solving
or Introduction to Ethics
3
Interdisciplinary Gen Ed 3
 Credits15
Year Three
Fall
MKT 330 Consumer Behavior 3
ECO 351 Business Analytics II 3
FIN 325 Corporate Finance 3
MKT XXXMarketing Elective 3
Arts Gen Ed 3
 Credits15
Spring
MKT 360 Marketing Research 3
MGT 313 Business and Society 3
MKT XXXMarketing Elective 3
Diverse Communities Gen Ed 3
GEO/PLN XXXGraduate Elective 3
 Credits15
Year Four
Fall
MKT 425 Marketing Strategy and Planning 3
MGT 341 Production and Operations Management 3
MKT XXXMarketing Elective 3
GEO/PLN XXXGraduate Elective 3
GEO/PLN XXXGraduate Elective 3
 Credits15
Spring
MGT 499 Business Policy and Strategy 3
MKT XXXMarketing Elective 3
MKT XXXMarketing Elective 3
GEO/PLN XXXGraduate Elective 3
Free Elective 3
 Credits15
 Total Credits121