B.A. in Media and Culture

College of Arts and Humanities
Academic Foundations
First Year Experience requirement4
English Composition requirement 16-4
Mathematics requirement3-4
Interdisciplinary requirement3
Diverse Communities requirement3
Ethics requirement3
Distributed Disciplinary Foundations
Science requirement6-8
Behavioral & Social Science requirement6
Humanities requirement6
Arts requirement3
University Requirements
Writing Emphasis requirement9
Speaking Emphasis requirement9
Degree Requirements
Language/Culture requirement 20-15
Demonstrating language proficiency through the intermediate level (202) or demonstrating language through the elementary II (102) level of a language and further acquiring a cultural foundation
Capstone requirement1-15
Major Core Courses 3,4
MDC 250Intercultural Communication3
MDC 251Media Technology 53
MDC 252Media Writing3
MDC 253Media Literacy3
MDC 254Media & Culture Theory3
MDC 255Mass Communication Research Methods3
Concentrations 3
Students will work with their advisors to select six appropriate courses from the three concentration areas: Culture, Production, and Strategic Communication. At least three courses must be from one of the concentrations. The remaining courses can be from that same concentration or either of the other two concentrations. 18
Culture Concentration
Games Culture and Theory
Mediated Communication: The Internet, Culture, and Society
Culture and Organizations
Advanced Intercultural Communication
African American Culture and Communication
Mass Media & Social Protest
Consulting for Careers in Media and Culture
Intercultural Communication Training
Special Topics Seminar in Culture
Directed Studies in Media and Culture
Production Concentration
Introduction to Web Design
The Philadelphia Media Experience
Introduction to Video Production
Advanced Video Production
Multimedia Performance
Communication on Television and Radio
Honors Seminar: Global Issues
Special Topics Seminar in Production
Directed Studies in Media and Culture
Strategic Communication Concentration
Communication Professions in Sports
Search Engine Optimization Management
Media Audiences
Strategic Social Media
Introduction to Public Relations
Event Production Using Media
Communicating Through Risk and Crisis
Content Strategy
Media Campaigns
Public Relations Management
Communication and Advertising
Special Topics Seminar in Strategic Communication
Directed Studies in Media and Culture
Capstone Requirement 3
Students will select from either the Internship Experience in Media & Culture (MDC 494) or the Media Practicum Experience (MDC 495) for their Capstone Requirement.3
Internship in Media and Culture 6
Media & Culture Capstone Practicum 6
Student Electives
Courses selected in consultation with advisor to meet career objectives (can include a selected minor)21-24
Total Minimum Credits Required120

Accelerated B.A. in Media and Culture to M.A. in Communication Studies Program 

Any Media and Culture major with a 3.0 cumulative GPA or higher who has completed at least 84 credits may substitute up to 12 credits to be applied to the required core and the 15 credit hours required from departmental offerings towards the undergraduate degree. Those credits will also apply toward the M.A. program in Communication Studies.

Required Courses 7
COM 501Theoretic Perspectives On Human Communication3
COM 502Communication Research Methods3
Elective Courses
Select up to 6 credits from the following:6
Communication And Leadership
Communication & Persuasive Influence
Rhetoric And Leadership
Communications In Small Groups
Special Topics Seminar
Communication & Conflict Resolution
Culture, Media And Representation
Understanding Close Relationships
Political Communication
Advances In Nonverbal Communication
Communication Competence
Listening: Verbal & Nonverbal Perception
Public Relations Research And Writing
Strategic Media Content
Visual Communication
Conc Foundations Comm Train & Devel
Seminar On Speech Pedagogy

To encourage B.A. in Media & Culture majors to further develop written competence, a grade of C or better is required in WRT 120 and the 200-level composition course.


A grade of C- or better is required in the 202-level course in another language. If a major employs the culture cluster option to fulfill their language requirement, a C- or better is required in the 102-level of the language and in each of the culture cluster courses.


A grade of C or better must be earned in any MDC course in order for it to meet a department requirement. Also, a 2.5 average or better must be earned in the aggregate of lower- and upper-division courses before graduation will be recommended.


Students who exhaust their course repeat options and have not earned a grade of C or better in all the prerequisite MDC courses will be advised that they will not be able to complete the requirements for a B.A. in Media & Culture. The department chairperson will offer an exit interview and help them to identify available alternatives.


ART 113 can be used instead of MDC 251.


This course fulfills the Capstone requirement.


COM 501 and COM 502 are required as part of the 12 allowed graduate credits but do not have to be completed before electives. However, early completion is encouraged.

To track their individual degree progress, students are advised to access their Degree Progress Report (DPR) via myWCU regularly. For more information, visit wcupa.edu/DegreeProgressReport.

The following is a sample suggested course sequence for this program; course offerings and availability are not guaranteed. Students should consult their academic advisor with any questions.

Plan of Study Grid
Year One
MDC 250 Intercultural Communication 3
MDC 251 Media Technology 3
WRT 120 Effective Writing I 3
FYE 100XFirst Year Experience 4
Foreign Language 101 3
MDC 252 Media Writing 3
MAT 103 Introduction to Mathematics 3
or above
WRT 2XX200-Level WRT Course 3
Foreign Language 102 3
Gen Ed Course 3
Year Two
MDC 253 Media Literacy 3
MDC 254 Media & Culture Theory 3
Foreign Language 201 3
or Culture Cluster 1
Gen Ed Course 3
Gen Ed Course 3
MDC 255 Mass Communication Research Methods 3
Foreign Language 202 3
or Culture Cluster 2
Gen Ed Course 3
Gen Ed Course 3
Gen Ed Course 3
Year Three
MDC XXXUpper Level 1 3
MDC XXXApplied Area 3
MDC XXXApplied Area 3
Gen Ed Course 3
Gen Ed Course 3
MDC XXXUpper Level 2 3
MDC XXXUpper Level 3 3
Culture Cluster 3 (if applicable) 3
Gen Ed Course 3
Gen Ed Course 3
Year Four
MDC XXXUpper Level 4 3
MDC XXXUpper Level 5 3
MDC XXXApplied Area 3
MDC XXXApplied Area 3
Gen Ed Course 3
MDC 494
Internship in Media and Culture
or Media & Culture Capstone Practicum
MDC XXXUpper Level 6 3
MDC XXXApplied Area 3
MDC XXXApplied Area 3
Gen Ed Course 3
 Total Credits121