Minor in Digital Marketing
College of Business and Public Management
Students must complete a minimum of six credits of advanced standing coursework in their minor.*
| Code | Title | Credits |
|---|---|---|
| Core Requirements 1 | 9 | |
| MKT 250 | Principles of Marketing | 3 |
| MKT 355 | Social Media Marketing | 3 |
| MKT 420 | Digital Marketing Strategy | 3 |
| Electives 1, 2 | 9 | |
| Select three elective courses from the list: | ||
| MIS 300 | Introduction to Management Information Systems | 3 |
| MKT 348 | Multimedia Presentation and Showcasing | 3 |
| MKT 350 | Advertising | 3 |
| MKT 351 | Campaign and Event Marketing | 3 |
| MKT 352 | Search Engine Marketing | 3 |
| MKT 353 | Branding | 3 |
| MKT 356 | Influencer Marketing | 3 |
| MKT 365 | Marketing Analytics | 3 |
| MKT 368 | Customer Database Management | 3 |
| MKT 369 | Artificial Intelligence for Business | 3 |
| MKT 370 | Marketing Technology | 3 |
| MKT 371 | E-Commerce and Platforms | 3 |
| MKT 443 | Digital Marketing Research and Consulting | 3 |
| Total Minimum Credits Required | 18 | |
- 1
Minimum grade of C must be earned in all courses.
- 2
Elective course credits taken to satisfy the Digital Marketing Minor requirements cannot be used to satisfy the Marketing major requirements.
*Advanced standing coursework is defined as any 300-level course or above and specific 200-level courses identified by the department.
