Marketing (MKT)

College of Business and Public Management

How to Read Course Descriptions

MKT 250. Principles of Marketing. 3 Credits.

This course will discuss the strategic importance of marketing to for-profit and non-profit organizations. Several key aspects of marketing will be reviewed, such as consumer behavior, personal selling, product positioning, pricing, market segmentation, B2B, B2C, services, advertising, sales promotion, direct and indirect channels of distribution, new product development, and retention of customers.
Distance education offering may be available.
Typically offered in Fall, Spring & Summer.

MKT 330. Consumer Behavior. 3 Credits.

Foundations of consumer behavior. Market structure and consumer behavior, purchase strategy and tactics, determinants and patterns of consumer behavior. An integrated theory of consumer behavior is sought.
Pre / Co requisites: MKT 330 requires prerequisites of MKT 250 and a minimum 2.50 cumulative GPA.
Typically offered in Fall & Spring.

MKT 340. Personal Selling. 3 Credits.

Analysis of the selling process applied to sales calls and sales strategies, communication, persuasion, motivation, ethics, interpersonal relationships, negotiations, and professionalism. Emphasis on case studies.
Pre / Co requisites: MKT 340 requires prerequisites of MKT 250 and minimum 2.50 CUM GPA. Majors only.
Typically offered in Fall & Spring.

MKT 345. Managing Sales. 3 Credits.

Source, technique, and theories applied to problems encountered in managing a sales force in the areas of administration, policy, organizational structure, personnel selection and evaluation, sales training, compensation, forecasting, establishing territories and quotas, and sales analysis. Emphasis on case studies.
Pre / Co requisites: MKT 345 requires prerequisites of MKT 250 and minimum 2.50 CUM GPA.
Typically offered in Fall & Spring.

MKT 350. Advertising. 3 Credits.

This course will help students to develop a thorough understanding of the advertising process by learning to develop effective and efficient creative from the client's perspective. Students will learn how to ask an ad agency to develop creative work for them and then be able to professionally critique their results. The course focuses on organization, media, strategy and planning, budgeting, and the coordination of campaign activities with overall marketing programs. Students will learn-by-doing, developing advertising individually and as part of a creative team. No artistic ability is needed.
Pre / Co requisites: MKT 350 requires prerequisites of MKT 250 and minimum 2.50 cumulative GPA.
Distance education offering may be available.
Typically offered in Fall, Spring & Summer.

MKT 352. Search Engine Marketing. 3 Credits.

This course helps students acquire practical skills in search engine marketing. Via hands-on learning, the course provides technical foundations of various search engine marketing tools and metrics. Altogether, the topics covered in the course offer a systematic approach to understanding search engine marketing. Students will gain competence in using information and data for optimizing search engines from the advertising perspective. This course is a key part of learning how to take advantage of the latest information for achieving optimal digital marketing outcomes.
Pre / Co requisites: MKT 352 requires a prerequisite of MKT 250 and a minimum 2.50 cumulative GPA.
Distance education offering may be available.
Typically offered in Fall, Spring & Summer.

MKT 355. Social Media Marketing. 3 Credits.

This course is designed to develop students' social media marketing skills. This course highlights topics such as integrating different social media technologies into a marketing plan, creating social media marketing campaigns, and applying appropriate social media tools. This course requires a project that gives students hands-on experience implementing social media marketing strategies. Upon completion, students should be able to use social media technologies to create and improve social media for businesses.
Pre / Co requisites: MKT 355 requires prerequisites of MKT 250 and a minimum 2.50 cumulative GPA.
Distance education offering may be available.
Typically offered in Fall, Spring & Summer.

MKT 360. Marketing Research. 3 Credits.

Systematic definition of marketing problems, strategies for data collection, model building, and interpretation of results to improve marketing decision making and control.
Pre / Co requisites: MKT 360 requires prerequisites of MKT 250 and minimum 2.50 CUM GPA.
Typically offered in Fall & Spring.

MKT 365. Marketing Analytics. 3 Credits.

This course helps students acquire practical marketing skills in data analytics. It provides technical foundations of various analytical tools and marketing metrics. The application of marketing analytics in various marketing areas, such as customer segmentation, customer value assessment, e-commerce, marketing communications, social media, and sales, will be examined. Students will gain competence in collecting, analyzing, reporting, and using information and data. This course is a key part of learning how to take advantage of the latest information technologies for achieving optimal marketing outcomes.
Pre / Co requisites: MKT 365 requires a prerequisite of MKT 250 and a minimum 2.50 cumulative GPA.
Distance education offering may be available.
Typically offered in Fall, Spring & Summer.

MKT 368. Customer Database Management. 3 Credits.

This course introduces customer database concepts to students with a marketing background. The main focus of the course is to teach how students can retrieve data from a database with a range of simple to complex SQL queries. A portion of the course will also be used to teach students the process of designing a database from scratch. In the last part of the course, students will learn how to access a database through a programming language like R or Python and how they can query a database with programming languages.
Pre / Co requisites: MKT 368 requires a prerequisite of MKT 250 and a minimum 2.50 cumulative GPA.
Typically offered in Fall & Spring.

MKT 369. Artificial Intelligence for Marketing. 3 Credits.

This course provides students with the latest generation of artificial intelligence (AI) techniques used for marketing. This course introduces basic AI concepts and techniques such as machine learning, natural language processing, robotics, and image processing. The course illustrates both the potential and current applications of these techniques with examples of marketing programs. Exercises include hands-on application of basic AI techniques as well as a selection of appropriate technologies for a given marketing problem.
Pre / Co requisites: MKT 369 requires prerequisites of MKT 250 and a minimum 2.50 cumulative GPA.
Typically offered in Fall & Spring.

MKT 370. Marketing Technology. 3 Credits.

The purpose of this course is to familiarize students with the role technology now plays in the field of marketing. Virtually every area of marketing from identifying customers to designing products to promotion to delivery is now affected by technology. Moreover, marketing managers must not only be aware and understand these technological factors, but they must also know how to use them to gain competitive advantage.
Pre / Co requisites: MKT 370 requires a prerequisite of MKT 250 and a minimum 2.50 cumulative GPA.
Typically offered in Fall, Spring & Summer.

MKT 380. International Marketing. 3 Credits.

Historical and theoretical background of foreign trade, world marketing environment and world market patterns, marketing organization in its international setting, and international marketing management.
Pre / Co requisites: MKT 380 requires prerequisite of MKT 250 and minimum 2.50 CUM GPA.
Distance education offering may be available.
Typically offered in Fall, Spring & Summer.

MKT 399. Transfer Elective Upper Level. 1-10 Credits.

Transfer Elective Upper Level.
Repeatable for Credit.

MKT 410. Independent Studies in Marketing. 1-3 Credits.

Special research projects, reports, and readings in marketing. Open to seniors only.
Pre / Co requisites: Minimum 2.50 CUM GPA.
Consent: Permission of the Department required to add.
Repeatable for Credit.

MKT 420. Digital Marketing Strategy. 3 Credits.

This course will introduce students to the key stages and terms of digital media strategy, guide them through the practical steps in creating and editing integrated digital media, and walk them through how, where, and why they can create, edit, and share digital media to achieve marketing objectives.
Pre / Co requisites: MKT 420 requires a prerequisite of MKT 250 and a minimum 2.50 cumulative GPA.
Typically offered in Fall, Spring & Summer.

MKT 425. Marketing Strategy and Planning. 3 Credits.

Application of the skills required for effective managerial decision making and communication using a team approach. Emphasis on case studies, computer simulations, and the development of a marketing plan; oral and written presentation of results.
Pre / Co requisites: MKT 425 requires prerequisites of MKT 250, MKT 330, MKT 360, and minimum 2.50 CUM GPA, and is open to seniors only.
Typically offered in Fall & Spring.

MKT 440. Applied Marketing Project. 3 Credits.

Team research projects that require an in-depth investigation of a current topic in marketing, and the preparation and presentation of an oral and written professional report.
Pre / Co requisites: MKT 440 requires prerequisites of MKT 250 and a minimum 2.50 cumulative GPA.
Consent: Permission of the Department required to add.
Typically offered in Fall, Spring & Summer.
Repeatable for Credit.

MKT 443. Digital Marketing Research and Consulting. 3 Credits.

This course offers applied experience through client-based marketing projects that require an in-depth investigation of digital marketing problems, as well as an oral presentation and written professional report.
Pre / Co requisites: MKT 443 requires prerequisites of MKT 250 and a minimum 2.50 cumulative GPA.
Consent: Permission of the Department required to add.
Typically offered in Fall, Spring & Summer.
Repeatable for Credit.

MKT 460. Marketing Internship. 3 Credits.

The marketing internship is designed to enhance the student's educational experience by providing a substantive work experience in the business world. Students taking this course in the fall or spring semester are limited to a total of 15 semester hours.
Pre / Co requisites: Minimum 2.50 CUM GPA.
Consent: Permission of the Department required to add.
Typically offered in Fall, Spring & Summer.
Repeatable for Credit.

MKT 461. Marketing Internship. 6 Credits.

The marketing internship is designed to enhance the student's educational experience by providing a substantive work experience in the business world. A minimum of 360 hours of work in the internship is required. Students scheduling this course in the fall or spring semester are limited to a total of 12 semester hours.
Pre / Co requisites: Minimum 2.50 CUM GPA.
Consent: Permission of the Department required to add.
Typically offered in Fall, Spring & Summer.
Repeatable for Credit.

MKT 462. Marketing Internship. 1-2 Credits.

A marketing internship provides student interns with an opportunity to explore career interests in marketing while applying knowledge and skills learned in the classroom in a work setting. The experience also helps students gain a clearer sense of what they still need to learn and provides an opportunity to build professional networks in the marketing field.
Pre / Co requisites: MKT 462 requires a prerequisite of MKT 250 and a minimum 2.50 cumulative GPA.
Consent: Permission of the Department required to add.
Typically offered in Fall, Spring & Summer.
Repeatable for Credit.

MKT 490. Special Topics in Marketing. 3 Credits.

Special topics in marketing not covered under existing, regularly offered courses.
Pre / Co requisites: MKT 490 requires prerequisite of MKT 250 and minimum 2.50 CUM GPA.
Repeatable for Credit.